Behind the Brand

After graduating from the University of Texas and from the esthetician program at Ann Webb Skin Institute, I started Pink Lady Lash inside of a small suite in Pflugerville, Texas in 2014. In 2016 and 2017, Pink Lady Lash relocated and expanded to two different locations in Westlake and Cedar Park. Most recently, at the end of 2020, we combined the two Pink Lady Lash locations to one larger location in Westlake. 


I spend most of my days taking care of my toddler, training the talented team of artists at the salon, or recording my podcast, Lash Boss Radio. I host classes for outside artists at our salon on the weekends as well! I love traveling to lash events all over the world, and have had the honor of speaking at lash conferences and judging competitions in the last few years. 

I organize the Lash Boss Conference every year for lash artists around the world to learn from top educators in the industry, and am working on opening Lash Boss University next to the salon in late 2021.


Quality education, safe application and great products have been an integral part of what makes Pink Lady Lash an Austin favorite. Every single lash artist here truly understands the importance of maintaining the integrity of the natural lash and that we don't just apply lashes here, we create art.

I still love to work alongside the team and also provide my cell number and email to every single client who walks through the door. I welcome honest feedback and do my absolute best to make sure every last client is more than happy to be a part of the Pink Lady Lash family.


Shelby Tarleton, Owner